“Beating the competition is relatively easy. But beating yourself is a never ending commitment.”—Nike, There Is No Finish Line ad copy Since the moment I saw this image, from Nike’s “There Is No Finish Line” ad campaign, I was inspired. Everything about it was—is–me. When I first laid eyes on it, in college, I was weightlifting with equipment that looked a lot like that, in a room that looked a lot like that, and wearing outfits that looked a lot like what the model is wearing. I fully admit to wearing those tall socks too (which I only figured out many years later were highly unflattering on me!) Most importantly,…